Gant

 

GANT is a lifestyle brand, with an American sportswear heritage, offering modern high quality casual
wear with a European touch.
The company’s values are based on its authentic American East Coast heritage, dating back to the
launch of the brand in 1949. Since then GANT has been further developed, taking inspiration from
Europe in terms of fabrics, designs, and lifestyle influences.
Today, GANT is a true global lifestyle brand offering a full range of clothing for men, women, and
children. In addition GANT branded watches, footwear, eyewear, fragrances, and home furnishings
are designed and marketed by licensees.
Everything GANT does originates from the shirt. It is the very foundation upon which the GANT brand
was built. GANT invented a number of creative tailoring features, such as the “locker loop”, the box
pleat, and the third button down (on the back of the collar) for keeping the tie in place. These features,
along with the introduction of the button down shirt in the US, have given GANT a place in fashion
history.
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