The Etnia Barcelona brand was created in 2001 with the idea of being the most creative and colorful brand in the international optical industry, creating unique eyewear whose value lies in the design of its colours.
Little by little the brand was taking on a sense that was turning glasses into an instrument for expression. Dressing up faces with yellow or orange or purple glasses was more than the mere use of an accessory and was becoming a means of expression wedged between fashion and art.
The brand’s spirit reflected a world which embraced all cultures, all races and all colors in existence and reflected the variety of people and personalities from all over the globe.
Etnia Barcelona Foundation is the company’s fate. Etnia Barcelona came to the world aiming to offer an optical collection that would inspire hope in people. Now it wants to broaden this challenge by reaching the “invisible” people of our world. People that constantly see jeopardised their basic needs, people who are unlikely to gain vision care or frames. It is not about carrying out specific projects, but also about acting in a respectful dynamic with the world as well as being responsible with the lives of others.